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Below is the branding and copyright of juice bar Vitamelo located in Beirut. The slogan ‘juice bar with a twist’ summarises the business itself, a juice bar that offers a variety of out of the ordinary juice mixes. It adds a twist to its products both literally and metaphorically. The logo is agile and fun, it changes colours on the menu with the introduction of a new section. It works beautifully in both black and white, and monochrome.