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The visual campaign presented below is for a German client Pima, an enterprise in the health sector. It is an awareness campaign that tackles the importance of employee well-being. The idea is to provide employees with a helpline that they can contact when they are in distress. The dominant colour yellow is inspired from the identity of Pima, and the use of greyscale versus colour, serves to highlight the contrast between a healthy and a stressed employee. Health should never be taken for granted.